What's inside?

Section 3. The Art of Getting Customers

Locating customers is an essential part of running a childminding business, so we have dedicated a whole chapter to the topic. A successful advertising campaign is more than just popping up a few postcards. This section discusses who your potential customers are and how to design and place adverts to target them.

Who are your Potential Customers?
What do your Potential Customers Want?
Where to Advertise for Customers
Your Competitors
Designing an Advert (with examples)
Other Ideas
Advertising Feedback
Meeting Prospective Customers
What are Visiting Parents Looking for?
After the Visit

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Reviews:

"This book is truly inspirational, As a childminder for the past 13 years I found this book to be a valuable source of up to date information and advice... It's like my bible. You won't be dissapointed."
- Anne Dolphin, Registered Childminder

"This book gives an excellent range of advice and references... Written in a way that makes it ideal to just dip into when you have a problem or question that needs to be quickly answered but at the same time equally good for a sit down with coffee when you get one of those rare moments for relaxation."
- Childminding Help

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Reviews:

Section 3. The Art of Getting Customers

Contents